How we create trustworthy content

Our commitment to quality

Keepsake creates conversation prompts and guides that help families connect across generations. We understand that the questions we provide shape meaningful moments between parents, children, grandparents, and partners. This responsibility drives our commitment to accuracy, thoughtfulness, and evidence-based content.

Every piece of content on Keepsake is designed to facilitate real human connection. We draw on relationship science, communication research, and the lived experiences of families to create prompts that matter.

Who creates our content

Our editorial team combines expertise in family communication, relationship psychology, and storytelling. Content is created by writers with backgrounds in:

• Family communication: understanding how conversation patterns affect relationships across generations
• Relationship research: applying findings from psychology and social science to practical question design
• Narrative preservation: techniques for capturing and sharing personal and family stories
• User experience: creating content that is accessible to all ages and communication styles

Our founding team includes a former content editor and a product professional with experience in human-centered design.

Research standards

We ground our content in peer-reviewed research whenever possible. When we cite studies or make claims about relationship dynamics, we:

• Reference original research published in academic journals
• Link directly to sources so readers can verify claims (such as studies from SAGE Journals, Frontiers, and university research labs)
• Distinguish between well-established findings and emerging research that needs further validation
• Update content when new research changes our understanding of best practices

Research citations appear throughout our question pages, including work from institutions like Harvard, Stanford, the Greater Good Science Center at UC Berkeley, and the Gottman Institute.

How we select and curate questions

Every question we publish goes through a multi-step process:

1. Topic identification: We identify conversation contexts that families need support with, from date nights to difficult discussions about aging and loss.
2. Question drafting: Writers create prompts based on research about what makes questions effective. We prioritize open-ended questions that invite stories rather than yes-or-no answers.
3. Review for tone: Every question is reviewed to ensure it is age-appropriate, culturally sensitive, and free from assumptions about family structure.
4. Testing: We test questions with real families and incorporate feedback about what works and what does not.
5. Ongoing refinement: We monitor user engagement and feedback to improve questions over time.

Fact-checking process

Before publishing, we verify:

• Research claims: All cited studies are checked against original sources to ensure accurate representation of findings
• Statistics: Numbers and percentages are verified through primary sources or reputable secondary sources
• Expert quotes: Attributed statements are confirmed with the original source or publication
• Links: External links are tested to ensure they lead to the intended destination and remain accessible

When we cannot verify a claim to our standards, we either remove it or clearly note that it reflects anecdotal experience rather than established research.

Editorial independence

Our content decisions are guided by what helps families, not by commercial interests. We maintain editorial independence in the following ways:

• No paid placements: We do not accept payment to feature specific questions, topics, or recommendations
• Transparent partnerships: If we ever recommend products or services, we will clearly disclose any commercial relationships
• User-first priorities: Content decisions are made by editorial staff, not business development or marketing teams

Corrections and updates

We take accuracy seriously. When we discover errors:

• Minor typos or formatting issues are corrected without notation
• Factual corrections are noted at the bottom of the affected content with the date of correction
• Significant changes to recommendations or claims are explained clearly
• If research we cited is later retracted or disputed, we update our content promptly

We review and refresh content regularly to ensure information remains accurate and relevant.

Sensitive topics

Some conversations touch on difficult subjects like grief, family conflict, health challenges, or past trauma. When creating content for sensitive topics, we:

• Provide context about when questions may not be appropriate
• Suggest alternatives for families who need gentler approaches
• Recommend professional resources when topics exceed the scope of casual conversation
• Avoid language that could trigger distress without warning

We recognize that every family is different, and what works for one may not work for another. Our content is meant to be a starting point, not a prescription.

Accessibility

We strive to make our content accessible to people of all ages and abilities. This includes:

• Writing in plain language that does not require specialized knowledge
• Using clear headings and structure for easy navigation
• Ensuring sufficient contrast and readable font sizes
• Providing text alternatives for any visual content

Feedback and contact

We welcome feedback on our content. If you notice an error, have a suggestion, or want to share how our questions worked for your family, please reach out:

Email: support@makekeepsake.com

We read every message and incorporate feedback into our ongoing content improvement process.

Individual citations appear as Evidence blocks on content pages where specific research is referenced.